For B2B Sales Leaders in the Middle East who are tired of missed targets and constant pressure:

Live event starting February 13, 2025.

The Academy For Sales Excellence Facility, Warsan Tower, 3rd Floor, Mutasil Business Center, Barsha Heights, Dubai.

Win 2025 with a new mindset and elite sales skills

We’ll Turn Your Sales Team into High-Performing Deal-Closers Who Consistently Beat & Exceed KPIs Without Relying On You.

In Just 90 days. Guaranteed.

(Registrations close at 11:59 pm on February 12)

Win 2025 with a new mindset and elite sales skills

We’ll Turn Your Sales Team into High-Performing Deal-Closers Who Consistently Beat & Exceed KPIs Without Relying On You.

In Just 90 days. Guaranteed.

(Registrations close at 11:59 pm on February 12 )

94% of sales executives increase deal closure rates within 60 days of course completion.

We closed deals worth hundreds of thousand dollars from government agencies and contractors.” 

- Anas Alkilani (International Business Manager, Rainbird)

Are these your Most Common Challenges?

1. Your sales team lacks the skills and motivation to sell consistently.

2. Revenue depends too much on repeat business from existing clients.

3. Competitors are undercutting you with lower prices.

4. You’re too busy firefighting to coach your team effectively.

If this is your situation, it’s time to change that. Starting today.

Introducing Systematic Selling Strategies – A 90-day coaching program built for B2B sales teams who need:

  • Sales skills for life—crafting irresistible pitches and handling objections.

  • A winning mindset—confidence, persistence, and a focus on solutions.

  • Proven frameworks to close deals faster, hit targets consistently, and drive measurable results.

What’s the Impact?

Sales teams using our strategies have achieved:

  • AED 1 Million in New Sales in 6 Months

Client: Profound

  • AED 4 Million in 12 Months

Client: Fusion Shipping

(If We Decide To Work Together, I’ll Turn Your Sales Reps Into Top Performers. In 90 Days. Guaranteed)

Here’s the 12 Week Plan:

Week 1-3: Build a Strong Foundation

Learn the essentials of goal setting, motivation, and financial planning:

This isn’t just about numbers – it’s about aligning your sales team’s actions with their aspirations, so every effort they make brings them closer to achieving goals they’re striving for.

Define your elevator pitch and craft a compelling value proposition:

We teach your executives to craft a pitch that doesn’t just describe what they do but hooks their audience right off the bat and inspires them.

Turn your sales reps into top performers, boost sales, and skyrocket revenue

In a no-pressure environment, they’ll receive valuable feedback, refine their delivery, and gain the confidence needed to make a memorable first impression.

This week is dedicated to equipping your team with the tools and mindset they need to approach every opportunity with clarity, conviction, and purpose.

Imagine eliminating distractions and spending your time on activities that drive the greatest results.

By mastering the art of prioritization with tools like the Pareto Principle (80/20 Rule) and Parkinson’s Law, your team will uncover the secret to maximizing productivity without burning out.

Week 2 is about reclaiming time, so you can focus on growing sales and making 2025 your best sales year ever.

In Week 3, your team will dive deep into mapping the customer journey, identifying the key touchpoints where they can boost engagement and build meaningful connections.

By applying the 80/20 Rule, they’ll learn to identify their highest-value clients and focus their efforts where they’ll make the biggest impact. 

Armed with their sales and client data, we’ll work together to pinpoint their top 10 clients to nurture and their bottom 10 accounts to optimize or improve.

Week 3 is all about teaching your team how to build relationships that matter. 

By understanding client needs and prioritizing what drives value, they’ll develop a client-centered approach that fosters loyalty, improves retention, and sets the stage for long-term success.

Like Mohammad Ghaddar, who used the 80/20 rule to prioritize his top customers. This adjustment not only improved his efficiency but also significantly boosted his sales performance and strengthened key client relationships.

Week 4-6: Advance Your Selling Skills

Great salespeople listen more than they talk. In Week 4, your team will strengthen their active listening skills to truly understand their clients’ needs, pain points, and goals.

By learning to ask the right questions at the right time, they’ll uncover opportunities others miss and build meaningful rapport.

With our proprietary AI Powered Sales Coach, they’ll practice in a stress-free environment and receive instant feedback to fine-tune their questioning techniques.

Week 4 shows your team how to make clients feel heard, valued, and understood – creating the foundation for trust and long-term partnerships.

In Week 5, your team will explore the laws of influence and discover how to build trust effortlessly. 

Through storytelling techniques, they’ll learn to craft pitches that resonate emotionally, captivate their audience, and leave a lasting impression.

This week is about turning a presentation into a conversation—one that inspires action and strengthens the client relationship.

Objections aren’t roadblocks—they’re simply a ‘request for more information.

In Week 6, your team will learn to face objections with confidence and transform hesitation into agreement. 

They’ll master advanced negotiation strategies that help close deals faster while maintaining trust and integrity.

This week equips them not just to win deals, but to build relationships that go beyond the transaction. 

Jad Jammoul applied these skills to close a sale worth over a million dirhams and secure referrals for additional deals.

Week 8,10,12: Practice, Perfect, Perform

This part of the course applies what we learn to the real world.

We concentrate on four main activities: need analysis, activity tracking for results, hot seats, and accountability sessions.

The accountability sessions focus on key actions that drive KPIs:

  • Referral programs

  • Aged account programs

  • Key account reviews (top 10 + 10 list)

  • Role plays and hot seats 

The ‘hot seat’ sessions focus intensely on one key account to maximize its potential.

In these sessions, an individual is spotlighted to receive focused attention from our coaches (one or more of our coaches). 

The person in the "hot seat" presents a specific challenge, project, or issue they are facing. 

The coach then provides feedback, asks probing questions, and offers advice to help address the issue, improve performance, or enhance understanding.

​​Why Weeks 8–12 Matter:

These alternate weeks allow your team to recall, review and practice what they’ve learned to strengthen their sales muscles, creating a safe space to practice, experiment, and grow.

With expert feedback and real-time adjustments, they’ll quickly sharpen their techniques and grow more confident.

This program is more than learning – it’s about changing how they approach sales for lasting success.

Paul Bradbury overcame his fear, stepped out of his comfort zone, and closed a referral deal worth AED 100K – all in a 30-minute phone call.

What happens after Week 12?

You and your team will gain access to a community where you can continue practicing and have the option to enroll in advanced, paid courses.

This will allow you to deepen your expertise and perfect your skills.

Additionally, you'll have the opportunity to access the training videos for three more months, giving you time to review and refine your learning.

How it works:

9 Live sessions at TAFSE - Week 1 through Week 6 run consecutively. Weeks 8, 10, and 12 are live sessions and run every alternate week from week 6.

Paul Bradbury successfully reactivated an ‘aged’ account, generating an additional 20% in monthly revenue."

Bonus: Performance Dashboard

You’ll also get a CRM and analytics dashboard to:

  • Track every sales activity—from lead generation to deal closure.

  • Measure team performance in real-time.

  • Prove ROI by linking efforts directly to revenue.

"This isn’t just tracking—it’s a tool to consistently improve sales."

What You’ll Gain

  • Salespeople who are confident, independent, and skilled negotiators.

  • A clear, measurable path to consistent revenue growth.

  • A team that drives results, not excuses.

(If We Decide To Work Together, I’ll Turn Your Sales Reps Into Top Performers. In 90 Days. Guaranteed)

What You’ll Gain

  • Salespeople who are confident, independent, and skilled negotiators.

  • A clear, measurable path to consistent revenue growth.

  • A team that drives results, not excuses.

(If We Decide To Work Together, I’ll Turn Your Sales Reps Into Top Performers. In 90 Days. Guaranteed)

What Others Are Saying

Profound: Generated AED 1M in new revenue in 6 months.

Working with Ramez has been an incredible investment for us. For every AED 1 we put in, we saw a return of AED 17. Thanks to his expert strategies and guidance, our team has already closed over AED 1 million in sales this year.

- Sushil Mathew, Head of Sales, Profound

Achieved AED 4M in 12 months .

Fusion Shipping skyrocketed their revenue to AED 4 Million in one year—this program is a game changer.

We brought in AED 1M in additional business in less than 30 days!"

— Pramod Kurian, COO

"I recommend this program to all sales professionals so that they can develop their skills and apply them in a focused manner so that they can boost sales and achieve the results they desire"

—Mohammad Ghaddar

Others have shared how building the ‘right’ sales habits has significantly transformed their skills and boosted their results.

Why Choose Us?

1. Proven Results: Over AED 100M in sales generated through our methods.

2. KHDA Approved: Earn a certified sales leadership qualification.

3. No Risk Guarantee: If your team doesn’t hit targets in 90 days, you don’t pay.

Why Choose Us?

1. Proven Results: Over AED 100M in sales generated through our methods.

2. KHDA Approved: Earn a certified sales leadership qualification.

3. No Risk Guarantee: If your team doesn’t hit targets in 90 days, you don’t pay.

That's right. I’m offering you my iron-clad, risk-free guarantee:

If your sales team doesn’t see results within 90 days of joining the program, despite doing the work and participating fully – I will refund every dirham. 

I’d be shooting myself in the foot if I gave away this guarantee recklessly.

So for my guarantee to apply, your executives must fully commit, show up consistently, and put in the effort.

If they do all this and still don’t achieve the promised results within 90 days of joining the program, I’ll provide a full refund.

No more firefighting. 

No more stress.

This program is your ticket to long-term sales success. Let’s make it happen.

(If We Decide To Work Together, I’ll Turn Your Sales Reps Into Top Performers. In 90 Days. Guaranteed)

Frequently Asked Questions

 How is this different from other sales training programs? 

SSS is different because it focuses on hands-on learning and practical application, specifically designed for B2B sales in the Middle East.

Unlike most other courses that focus on academic explanations or memorizing material – SSS teaches practical skills your team can apply immediately. 

You'll refine those skills through real feedback, improving every day. 

Our program is not just about learning techniques—it’s about changing the mindset and habits of your sales team. We combine live coaching with accountability calls, role plays, and real-time feedback to ensure lasting results.

We combine live coaching with accountability calls, role plays, and real-time feedback to ensure lasting results.

Q. Is this program KHDA approved?

Yes, it is. You will receive a KHDA certificate upon completion.

Q. What if I don’t see results? 

We offer a 90-day money-back guarantee.If your sales team doesn’t see results within 90 days of joining the program, despite doing the work and participating fully – I will refund every dirham.

(If We Decide To Work Together, I’ll Turn Your Sales Reps Into Top Performers. In 90 Days. Guaranteed)